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For the 52 weeks ending April 21, 2024, center store breads was the second best-selling bakery products category in the United States (U.S.) with unit sales amounting to approximately *** billion units. 

The market for bakery products in the U.S.

Among the different bakery product categories in the U.S., center store bread was the best-selling, with sales amounting to a total of more than **** billion U.S. dollars. Cookies were the country’s second-favorite baked product, with sales of over billion U.S. dollars. Snack- or granola bars, perimeter cakes, and center store buns and rolls are among the more popular bakery products. The three leading companies within the fresh and frozen bakery product market are Bimbo Bakeries USA (BBU), Flowers Foods, and Pepperidge Farm. These companies accounted for a combined share of ** percent of the overall market size. BBU is the market leader with a market share of almost ****.

Bakery cafés in the U.S.

The market size of the bakery café sector in the U.S. amounts to approximately **** billion U.S. dollars. The market has grown continuously during the last decade. In terms of units, the leading bakery café chain is Panera Bread. With establishments in the U.S., Panera Bread has more than times as many establishments as its biggest competitor, Einstein Bros. Bagels. The number of employees in the bakery café sector in the U.S. is approximately thousand.