is worth around 3.33 billion U.S. dollars in revenue. Market revenues are up, by about 180 million U.S. dollars, compared to 2024. Consumption volume had slumped somewhat after the end of the pandemic. However, it has partially rebounded to an annual
. A multitude of cereal brands are consumed by millions of British consumers each year. Kellogg's Corn Flakes alone can be found in 5.62 million British kitchens, making it the second
The role of cereals on the breakfast table
Every week, the average UK household
consumes 102 grams of breakfast cereals. There has been an overall downward trend in the past decades. In 2006, consumers ate 135 grams per week. In total, about
half a billion kilograms of breakfast cereals are eaten annually in the UK. A further uptick in consumption is forecast.
Kellanova’s brand
Kellogg’s has many breakfast cereal products available for the British consumer. From the aforementioned Kellogg’s Corn Flakes with a reach in the millions down to Kellogg’s crunchy Nut Bites with a humble footprint of 416,000 British consumers. Other popular choices for British consumers are
Quaker's cereal products. Quaker Oats and Quaker Oats Granola both reach 765,000 consumers. Quaker Oats So Simple reaches about 4.74 million consumers.
The popularity of private label cereals
A very popular private label breakfast cereal is
Tesco's Corn Flakes, which was eaten by about 1.92 million British consumers. Combined with its other private label breakfast cereal brands, that reach millions more, Tesco can be considered the leader of the British market. For example, Tesco eclipses
Aldi, whose cereals are eaten by almost a million British consumers. Which role private label will have in the future is difficult to tell, as
food inflation is still affecting consumer spending patterns. The impact of food inflation might provide the discounters Aldi and Lidl, and their cheap food products, with additional wind in their sales.
This text provides general information. ÌÇÐÄÆƽâ°æ assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.
