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Dollarama, the Canadian owned retail chain headquartered in Montreal, was the leading dollar store in Canada as of **, with locations. Trailing in second and third places came Dollar Tree and Dollar Store with More, with *** and *** store locations respectively in Canada at that time.

Dollarama origins

In 1992, the first Dollarama store was opened in Quebec by Larry Rossy. The concept was simple: all items were on sale for one dollar or less. The retail chain expanded throughout Canada in the coming years, and their annual sales reached around **** billion Canadian dollars in the fiscal year ending *. Along with an expanse in their number of stores and revenues, Dollarama’s in-store offerings have also diversified, with the introduction of new price points above one dollar throughout the years. In 2019, general merchandise accounted for ** percent of Dollarama’s product offerings.

Discount shopping behavior in Canada

According to a recent survey, almost ** percent of Canadian respondents stated that Dollarama was a discount store which they frequently visited. Food and beverage and household care are two product categories where price is a leading purchase consideration for more than ** percent of survey respondents. (1043048)