Market share U.S. whiskey brands, 2017/18| ��ƽ��

Market share of the leading whiskey brands in the United States in 2017/18, based on dollar sales

Characteristic	Market share
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Sources

Release date

April 2018

More information

Region

United States

Survey time period

52 weeks ended February 25, 2018

Supplementary notes

Total U.S. sales through supermarkets, drug stores, mass merchandisers, gas and convenience stores, military commissaries and select club and dollar retail chains for the 52 weeks ended February 25, 2018.
Numbers are based on internal calculations based on the dollar sales values given by the source.
* Includes brand sales not listed in this statistic.

Citation formats

Jack Daniel’s was the leading whiskey brand in the United States in 2017/2018, generating over ** percent of total whiskey dollar sales. Crown Royal was the second largest whiskey brand at nearly ** percent.

Jack Daniel’s

Jack Daniel’s Tennessee Whiskey, which is owned by the Brown-Forman Corporation, sold nearly ** million 9-liter cases in 2017 worldwide. This figure has seen a steady increase between 2011 and 2017. Jack Daniel’s produces many different varieties of whisky including Gentleman Jack, Tennessee Fire, and Tennessee Honey.

U.S. Whiskey Market

In terms of sales volume, whiskey is one of the best-selling types of spirit in the United States, with **** million 9-liter cases sold in 2018, second only to vodka which sold **** million 9-liter cases that year. Americans seem to think of whiskey as a drink for the holidays, as December has the highest volume of whiskey consumption of any month of the year, at about **** million 9-liter cases in 2017.