This statistic represents brand loyalty among smartphone and tablet owners in France in 2014. It reveals that only one iPhone owner out of four decided to purchase a tablet from another brand than Apple. As a comparison, Samsung smartphone owners were less loyal to the South Korean brand, with ** percent of them purchasing a tablet from another brand than Samsung.
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Deloitte. (September 30, 2014). Breakdown of iPhone and Samsung smartphone owners in France in 2014, according to the brand of tablet owned [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/422856/brand-loyalty-apple-samsung-tablet-smartphone-france/
Deloitte. "Breakdown of iPhone and Samsung smartphone owners in France in 2014, according to the brand of tablet owned." Chart. September 30, 2014. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/422856/brand-loyalty-apple-samsung-tablet-smartphone-france/
Deloitte. (2014). Breakdown of iPhone and Samsung smartphone owners in France in 2014, according to the brand of tablet owned. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/422856/brand-loyalty-apple-samsung-tablet-smartphone-france/
Deloitte. "Breakdown of Iphone and Samsung Smartphone Owners in France in 2014, According to The Brand of Tablet Owned." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 30 Sep 2014, /statistics/422856/brand-loyalty-apple-samsung-tablet-smartphone-france/
Deloitte, Breakdown of iPhone and Samsung smartphone owners in France in 2014, according to the brand of tablet owned ÌÇÐÄÆÆ½â°æ, /statistics/422856/brand-loyalty-apple-samsung-tablet-smartphone-france/ (last visited August 01, 2026)
Breakdown of iPhone and Samsung smartphone owners in France in 2014, according to the brand of tablet owned [Graph], Deloitte, September 30, 2014. [Online]. Available: /statistics/422856/brand-loyalty-apple-samsung-tablet-smartphone-france/