Figures estimated by the source on the basis of survey responses. * Only or most recently obtained desktop PC/laptop/netbook/tablet computer ** Customers own a Apple iPod/Apple headphones/earphones, *** Consumers who used Apple devices most in the last 12 months.
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Apple products used most in Great Britain 2013-2021, by device type
In 2021, an estimated ** million people owned an Apple tablet (iPad). This was the third consecutive decrease in people using an Apple iPad. The second most popular Apple product was their Laptop/Notebook with less than *** million users. A further *** million people used Apple's personal smart devices like the apple watch.
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Kantar. (July 14, 2022). Apple products ranked by number of consumers in Great Britain from 2013 to 2021, by device type (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/312985/apple-products-used-most-in-the-uk-by-device-type/
Kantar. "Apple products ranked by number of consumers in Great Britain from 2013 to 2021, by device type (in 1,000s)." Chart. July 14, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/312985/apple-products-used-most-in-the-uk-by-device-type/
Kantar. (2022). Apple products ranked by number of consumers in Great Britain from 2013 to 2021, by device type (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/312985/apple-products-used-most-in-the-uk-by-device-type/
Kantar. "Apple Products Ranked by Number of Consumers in Great Britain from 2013 to 2021, by Device Type (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Jul 2022, /statistics/312985/apple-products-used-most-in-the-uk-by-device-type/
Kantar, Apple products ranked by number of consumers in Great Britain from 2013 to 2021, by device type (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/312985/apple-products-used-most-in-the-uk-by-device-type/ (last visited July 27, 2026)
Apple products ranked by number of consumers in Great Britain from 2013 to 2021, by device type (in 1,000s) [Graph], Kantar, July 14, 2022. [Online]. Available: /statistics/312985/apple-products-used-most-in-the-uk-by-device-type/
