With a market share of around 11 percent, Volkswagen leads the passenger car market in Switzerland. Among Swiss residents, German cars consistently sell well, with four of the top-five most sold car brands being German.
Strong demand for luxury brands
Luxury brands fare well in Switzerland. Holding a combined market share of roughly 30 percent, Volkswagen, Mercedes, and BMW each sell on average over 20,000 units in one year, respectively, in the Swiss automobile market. VW models, such as the Tiguan and the Golf also made the top five in terms of best-selling car models in Switzerland.
About Swiss auto sales
Generally, car sales in Switzerland have fluctuated over recent years, oscillating between around 235,000 and 325,000 per year. The strongest year for car sales in Switzerland in the past decade was 2011, when annual sales figures surpassed 328,000. The majority of passenger car segments, from sports cars to large SUVs, observed a considerable drop in sales in 2020, as the global automotive industry tumbled into financial difficulties following the Covid-19 outbreak.
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Auto-Schweiz. (January 4, 2021). Percentage market share of the leading car brands in Switzerland in 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/422381/leading-passenger-car-makes-market-share-in-switzerland/
Auto-Schweiz. "Percentage market share of the leading car brands in Switzerland in 2020." Chart. January 4, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/422381/leading-passenger-car-makes-market-share-in-switzerland/
Auto-Schweiz. (2021). Percentage market share of the leading car brands in Switzerland in 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/422381/leading-passenger-car-makes-market-share-in-switzerland/
Auto-Schweiz. "Percentage Market Share of The Leading Car Brands in Switzerland in 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Jan 2021, /statistics/422381/leading-passenger-car-makes-market-share-in-switzerland/
Auto-Schweiz, Percentage market share of the leading car brands in Switzerland in 2020 ÌÇÐÄÆƽâ°æ, /statistics/422381/leading-passenger-car-makes-market-share-in-switzerland/ (last visited July 30, 2026)
Percentage market share of the leading car brands in Switzerland in 2020 [Graph], Auto-Schweiz, January 4, 2021. [Online]. Available: /statistics/422381/leading-passenger-car-makes-market-share-in-switzerland/
