Original question: "What is the primary focus of your company’s Digital Health strategy with respect to value proposition for the customer from 2013 to 2020?"
Citation formats
Digital health focus of pharma companies regarding customer value propositions 2020
This survey displays company's primary focus with their digital health strategies in 2013 and 2015 based on their value proposition for the customer and their prediction for 2020. As of 2015, 63 percent of respondents said that their company's digital health strategy primarily focused on extending value proposition for the customer.
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Arthur D. Little. (December 20, 2013). Digital health strategy focus of pharmaceutical companies regarding customer value propositions from 2013 to 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/422350/digital-health-focus-of-pharma-companies-regarding-customer-value-propositions/
Arthur D. Little. "Digital health strategy focus of pharmaceutical companies regarding customer value propositions from 2013 to 2020." Chart. December 20, 2013. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/422350/digital-health-focus-of-pharma-companies-regarding-customer-value-propositions/
Arthur D. Little. (2013). Digital health strategy focus of pharmaceutical companies regarding customer value propositions from 2013 to 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/422350/digital-health-focus-of-pharma-companies-regarding-customer-value-propositions/
Arthur D. Little. "Digital Health Strategy Focus of Pharmaceutical Companies regarding Customer Value Propositions from 2013 to 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Dec 2013, /statistics/422350/digital-health-focus-of-pharma-companies-regarding-customer-value-propositions/
Arthur D. Little, Digital health strategy focus of pharmaceutical companies regarding customer value propositions from 2013 to 2020 ÌÇÐÄÆƽâ°æ, /statistics/422350/digital-health-focus-of-pharma-companies-regarding-customer-value-propositions/ (last visited August 05, 2026)
Digital health strategy focus of pharmaceutical companies regarding customer value propositions from 2013 to 2020 [Graph], Arthur D. Little, December 20, 2013. [Online]. Available: /statistics/422350/digital-health-focus-of-pharma-companies-regarding-customer-value-propositions/
