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In 2023, the most popular accommodation type for overnight stays of tourists in Denmark was a holiday houses. Hotels and camping sites came in second and third place as preferred holiday accommodations in the country, measured by number of overnight stays of tourists. In 2023, there were *** million arrivals in Danish tourist accommodation establishments. Overall, the number of arrivals increased constantly. Although in 2020, it decreased drastically to **** million arrivals from over arrivals at accommodation establishments due to the coronavirus (COVID-19) pandemic.

Holiday house tradition

    A long holiday house tradition exists in Denmark. In the fifties and sixties, Danes began to build holiday houses and went there for vacation. Today, Danish holiday houses belong to the most modern ones in Europe and are rented by international and domestic tourists. Especially the summer time seems to be very popular among tourists for renting a holiday house. In July 2020, the number of overnight stays reached almost *** million.

Novasol

    The holiday house letting industry became important in Denmark and many letting offices were created. Novasol A/S is Northern Europe's largest company for holiday rentals, operating in ** European countries. The holiday accommodation letting office was founded in 1968 in Denmark and has its headquarter still there. The company’s revenue grew strongly in recent years and peaked at around billion Danish kroner in 2017.