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In 2024, Russia was the leading inbound travel market for Turkey based on the volume of tourist arrivals, reaching over *** million visitors. Germany and the United Kingdom followed on the list, with approximately *** and *** million arrivals, respectively.

One of the most popular destinations in Europe

With hundreds of beaches, mountains, nature, and historical sites in various cities, Turkey has plenty of activities to offer to tourists. Consequently, the country attracts millions of visitors every year. In 2023, following Italy, Turkey ranked fourth among the most popular destinations in Europe, having welcomed over ** million travelers. That year, Turkey’s inbound tourism receipts amounted to **** billion U.S. dollars, which placed the country fifth among other European destinations.

Inbound tourism in Turkey

The country saw a sharp decrease in the number of inbound tourist arrivals in 2020 and 2021 due to the coronavirus (COVID-19) pandemic. However, from 2022 onwards, the figures caught up with the pre-pandemic levels. In 2024, over ** million international tourists visited Turkey, which was the peak value recorded since 2000. In the same year, the vast majority of foreign travelers arrived in Turkey with the purpose of travel, entertainment, sport, or cultural activities. Furthermore, about *** million foreigners visited their relatives and friends in Turkey.