* For example, paper towels, toilet paper, tissues.
The original question ran as follows: 'For each of the following types of products, please indicate whether you typically buy name-brand products or store brand
products (sometimes referred to as 'house brand' or 'private label')?'
Citation formats
Name-brand vs. store brand: U.S. consumers' preferences of paper products 2014
This statistic presents the results of a survey among U.S. adult consumers. The survey was conducted online by Harris Interactive in November 2014, asking the respondents whether they typically buy name-brand or house brand paper products (e.g., paper towels, toilet paper, tissues). The survey revealed that ** percent of respondents prefer name-brand paper products.
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Harris Interactive. (February 11, 2015). Do you typically buy name-brand or store brand paper products?* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/385121/name-brand-versus-store-brand-us-consumers-purchase-preferences-of-paper-products/
Harris Interactive. "Do you typically buy name-brand or store brand paper products?*." Chart. February 11, 2015. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/385121/name-brand-versus-store-brand-us-consumers-purchase-preferences-of-paper-products/
Harris Interactive. (2015). Do you typically buy name-brand or store brand paper products?*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/385121/name-brand-versus-store-brand-us-consumers-purchase-preferences-of-paper-products/
Harris Interactive. "Do You Typically Buy Name-brand or Store Brand Paper Products?*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Feb 2015, /statistics/385121/name-brand-versus-store-brand-us-consumers-purchase-preferences-of-paper-products/
Harris Interactive, Do you typically buy name-brand or store brand paper products?* ÌÇÐÄÆƽâ°æ, /statistics/385121/name-brand-versus-store-brand-us-consumers-purchase-preferences-of-paper-products/ (last visited August 05, 2026)
Do you typically buy name-brand or store brand paper products?* [Graph], Harris Interactive, February 11, 2015. [Online]. Available: /statistics/385121/name-brand-versus-store-brand-us-consumers-purchase-preferences-of-paper-products/
