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Global leisure tourism spending grew by approximately *** percent in 2024 compared to the previous year. The spending of leisure travelers worldwide surpassed pre-pandemic levels, amounting to around *** trillion U.S. dollars in 2024.

Leisure tourism vs. business travel

Leisure tourism mainly refers to vacations, visits to friends or relatives, and all journeys made for leisure purposes. On the other hand, business travel includes all trips taken for work-related reasons, such as attending meetings, congresses, and conferences. In 2024, the total travel and tourism expenditure worldwide, including leisure and business trips, exceeded trillion U.S. dollars.

How many people travel every year?

In 2024, the number of international tourist arrivals worldwide, including leisure and business travelers, surpassed *** billion, surpassing the peak in travelers reported in 2019. Overall, either before and after the impact of the COVID-19 pandemic, Europe ranked as the leading region worldwide based on inbound tourist arrivals.