all adults who use the internet at work and home, on desktop and laptop only.*
Method of interview
Online survey
Supplementary notes
* Smartphone and tablet use is excluded because of Inconsistency of available data across devices and between browser use and application use. Figures for the BBC and Yahoo! refer to the de-duplicated audience of news-specific sites in their respective reporting categories. Newsquest, Johnston Media and New York Times Digital are aggregate audiences of reporting local titles.
Citation formats
News sites ranked by unique audience in the United Kingdom (UK) 2018
This statistic displays a ranking of selected news websites by unique audience in the United Kingdom (UK) in 2018. News content on the BBC website had the highest unique audience in the UK of over ** thousand.
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Ofcom. (April 1, 2018). Unique audience for the top 10 selected news sites in the United Kingdom (UK) in 2018 (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/376297/news-sites-ranked-by-unique-audience-in-the-uk/
Ofcom. "Unique audience for the top 10 selected news sites in the United Kingdom (UK) in 2018 (in 1,000s)." Chart. April 1, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/376297/news-sites-ranked-by-unique-audience-in-the-uk/
Ofcom. (2018). Unique audience for the top 10 selected news sites in the United Kingdom (UK) in 2018 (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/376297/news-sites-ranked-by-unique-audience-in-the-uk/
Ofcom. "Unique Audience for The Top 10 Selected News Sites in The United Kingdom (Uk) in 2018 (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Apr 2018, /statistics/376297/news-sites-ranked-by-unique-audience-in-the-uk/
Ofcom, Unique audience for the top 10 selected news sites in the United Kingdom (UK) in 2018 (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/376297/news-sites-ranked-by-unique-audience-in-the-uk/ (last visited July 30, 2026)
Unique audience for the top 10 selected news sites in the United Kingdom (UK) in 2018 (in 1,000s) [Graph], Ofcom, April 1, 2018. [Online]. Available: /statistics/376297/news-sites-ranked-by-unique-audience-in-the-uk/
