* Forecasted figure.
Individuals ages 18+ who have used their Airbnb account for lodging services at least once during the calendar year.
Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, company data, internet and mobile adoption trends and demographic adoption trends.
In 2017, the number of adults using Airbnb in the United States amounted to **** million, up from ** million the previous year. This figure is forecast to reach **** million by 2022.
Why do people use Airbnb?
The privately owned accommodation, rental and sharing website Airbnb has gained popularity all over the world. This is due to multiple factors including cheaper lodging alternatives, a more authentic experience, uniqueness of accommodation and more. A survey found that** percent of U.S.-based & European Airbnb users were ‘very satisfied’ with their experience. On the other hand,**** percent stated that they were ‘somewhat dissatisfied’ or ‘not at all satisfied’ with using the accommodation sharing platform.
Why don't people use Airbnb?
Despite the large number of people who are satisfied with their Airbnb experience, there still remain those in Europe and the U.S. that do not want to use the company's services. The most common reason for people not to use Airbnb is privacy concerns, according to a 2017 survey – with ** percent of respondents expressing this fear.
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eMarketer. (June 6, 2018). Number of Airbnb users in the United States from 2016 to 2017, with a forecast to 2022 (in millions) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 22, 2026, from /statistics/346589/number-of-us-airbnb-users/
eMarketer. "Number of Airbnb users in the United States from 2016 to 2017, with a forecast to 2022 (in millions) ." Chart. June 6, 2018. ÌÇÐÄÆÆ½â°æ. Accessed July 22, 2026. /statistics/346589/number-of-us-airbnb-users/
eMarketer. (2018). Number of Airbnb users in the United States from 2016 to 2017, with a forecast to 2022 (in millions) . ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 22, 2026. /statistics/346589/number-of-us-airbnb-users/
eMarketer. "Number of Airbnb Users in The United States from 2016 to 2017, with a Forecast to 2022 (in Millions) ." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 6 Jun 2018, /statistics/346589/number-of-us-airbnb-users/
eMarketer, Number of Airbnb users in the United States from 2016 to 2017, with a forecast to 2022 (in millions) ÌÇÐÄÆÆ½â°æ, /statistics/346589/number-of-us-airbnb-users/ (last visited July 22, 2026)
Number of Airbnb users in the United States from 2016 to 2017, with a forecast to 2022 (in millions) [Graph], eMarketer, June 6, 2018. [Online]. Available: /statistics/346589/number-of-us-airbnb-users/