Taylor Swift impact on Kansas City Chiefs social media 2023

Growth in engagement of the Kansas City Chiefs social media pages following Taylor Swift's appearance at a game in September 2023

Kansas City Chiefs social media boost after Taylor Swift's appearance 2023

Last update:

Sep 28, 2023

Author:

��ƽ�� Research Department

Region:

United States

Survey time period:

From 01/09/2023 to 30/09/2023

Taylor Swift made a surprise appearance at Arrowhead Stadium on Week 3 of the 2023 NFL season. The 12-time Grammy winner was in attendance to support Kansas City Chiefs tight end Travis Kelce, with whom she had been romantically linked. Swift's appearance at the game led to a growth in engagement of over 85 percent on posts on the Chiefs' Twitter page.

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Growth in engagement of the Kansas City Chiefs social media pages following Taylor Swift's appearance at a game in September 2023

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