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In 2017, textbooks generated an estimated revenue of * million U.S. dollars, making books in this category the best-selling type of print book in terms of online sales. Meanwhile, the second most lucrative category were printed children’s books, and online sales of print books centered around business amounted to almost *** million U.S. dollars.

The U.S. book market: an overview

Although many traditional industries are struggling to keep up with consumers’ growing demand for digital formats, retail sales of U.S. bookstores tend to reach between *** and *** million dollars per month. In the months of December, January, and August, such sales frequently either hit or surpass the *** billion dollar mark, a trend which has been evident for the last five years.

However, whilst bookstore sales remain comparatively healthy, other elements of the U.S. book industry are suffering. Higher education book publishing revenue has dropped by more than one billion U.S. dollars since 2013, and student spending on course material also noticeably decreased during the same time period. Major chain Barnes & Noble hasn’t had it easy, either – the company’s retail sales have dropped consistently year on year since 2012 and show no signs of improving. Barnes & Noble’s e-reader brand NOOK also proved to be somewhat of a disappointment, with net sales taking a nosedive from over *** million U.S. dollars in 2012 to less than *** million in 2018.