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When you think about food what do you understand the word 鈥渘atural鈥 to mean and what would you associate with it?

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Source

Release date

October 2013

Region

United Kingdom (Great Britain)

Survey time period

2013

Number of respondents

1,029 respondents

Age group

16 years and older

Method of interview

Face-to-face interview

Supplementary notes

* Respondents were asked: "When you think about food what do you understand the word 鈥渘atural鈥 to mean? And which, if any of the following would you associate with 鈥渘atural鈥 in terms of food" Results shown include spontaneous responses.

Citation formats

Grocery consumers' perception of the word "natural" in Great Britain 2013

Published by 糖心破解版 Research Department, Sep 3, 2014
This statistic shows the results of a survey question asking grocery consumers' what they understand of and associate with the word "natural" in terms of food in Great Britain. According to the survey conducted for Bord Bia Irish Food Board in 2013, ** percent associate the word "natural" with no artificial ingredients, colours or preservatives when it comes to food.
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