Sales growth of the leading men's grooming brands in the U.S. 2014| ��ƽ��

Sales growth of the leading men's toiletries/grooming/aftershave brands in the United States in 2014

Brand/ segment	Percent sales increase
Gillete Fusion/ cartridges	-9.8%
Philips Norelco/ electric shaver groomer	1.6%
Gillette Mach3/ cartridges	4%
Degree Men's/ deodorant	0.7%
Gillette Fusion ProGlide/ cartridges	-0.3%
Old Spice Red Zone/ toiletries and grooming	5.6%
Just for Men's/ hair coloring	-3.5%
Axe/ liquid body wash	4.9%
Old Spice High Endurance/ deodorant	1%
Axe Dry/ deodorants	1.3%
Gillette Fusion ProGlide Power / Cartridges	-6.1%
Dove Men+Care/ liquid body wash	15.4%
Edge/ shaving cream	-13.9%
Edge/ toiletries and grooming	-14.5%
Old Spice Red Zone/ deodorants	-2.6%
Gillette Fusion Power/ cartridges	-5.7%
Gillette Custom Plus/ disposables	2.3%
Old Spice/ toiletries and grooming	69.5%
Gillette Mach3 Turbo/ cartridges	-15.5%
Dove Men+Care/ deodorant	29.1%

Download

Source

Show detailed source information?

Already a member?

Source

Release date

June 2014

More information

Region

United States

Survey time period

2014

Supplementary notes

IRI for the 52 weeks ended April 20, 2014. Total U.S. Multi-Outlet (supermarkets, drug stores, mass market retailers, military commissaries and select club and dollar retail chains).
Ranking is based on each brands retail sales for the year.

Citation formats

The statistic shows the sales growth of the leading men's toiletries/grooming/aftershave brands in the United States in 2014. In that year, Old Spice toiletries and grooming products saw the highest increase with a 69.5 percent increase in sales. Many brands experienced only a marginal increase, and several saw a significant decline in sales over the last year.