T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
Get in touch with us now| Characteristic | Percentage of snacking occasions |
|---|---|
| Single serve (part of multi-pack) | 34% |
| Single serve (individually sold) | 22% |
| Pre-pack larger than single serve | 20% |
| It was not wrapped in any way | 11% |
| Shop's own packaging | 8% |
| Wrapped in front of me in-store | 7% |
| My own packaging | 3% |
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Source
Source
Release date
March 2014
More information
Region
Ireland, United Kingdom
Survey time period
2014
Number of respondents
3,000*
Age group
16 years and older
Special properties
All who purchased own snack; 4+22+20+5,445 snacking occasions*
Method of interview
Online survey
Supplementary notes
* Research was conducted in two phases as follows:
Qualitative: four focus groups with 16-35 year olds in Ireland and several online discussion groups in the UK, with 56 respondents broken down by life stage and region.
Quantitative: online survey across Ireland and the UK with nationally represetative sample of 3,000 respondents, plus additional data from mums recording a 'snacking' diary for kids aged 10-15 years (= 4,886 snacking occasions).
The source states that findings between Ireland and the UK were very similar and therefore outlined figures are an average across both markets. In total the data covers 12,244 snacking occasions.
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