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Who do you buy ready meals for?

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Source

Release date

June 2014

Region

United Kingdom

Survey time period

April 4 to 15, 2014

Number of respondents

522 respondents

Special properties

Quantitative and qualitative methodologies*

Method of interview

Online survey

Supplementary notes

* Besides the quantitative research method (online questionnaire, 522 respondents), additional qualitative research was conducted in April and May 2014. This comprised of an online forum (April 14 to 18, 2014, with 25 respondents per region aged 25-55) and three accompanied shops per region (accompanying consumers on weekly shopping trips, followed by a face-to-face interview).

Citation formats

Who do consumers buy ready meals for in the United Kingdom (UK) 2014

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 25, 2014
This statistic shows the results of a survey question, asking UK consumers who they buy ready meals for. According to the 2014 survey, conducted for Bord Bia Irish food board, ready meals are not only bought for single person consumption but also family consumption, with a larger share of respondents (39 percent) stating they buy ready meals for themselves as well as their family.
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