Engagement included: liking brand posts or products, watching video content, taking part in competitions, signing up for fan pages, taking up a social media deal or special offer, buying something via a link on a social media site, submitting a product review or following a blog, and complaining to a brand's customer services team.
Citation formats
Social media engagement with Amazon in the United Kingdom (UK) 2014, by demographic
The statistic shows the share of social network users reporting engagement with Amazon via social media in United Kingdom, by demographic, in **. During the survey, ** percent of users aged 11-15 years reported engaging with the brand via social media.
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Harris Interactive. (March 14, 2014). Share of users engaging with Amazon on social networks in the United Kingdom (UK) in January 2014, by demographic [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/305864/social-media-engagement-with-amazon-by-demographic-uk/
Harris Interactive. "Share of users engaging with Amazon on social networks in the United Kingdom (UK) in January 2014, by demographic." Chart. March 14, 2014. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/305864/social-media-engagement-with-amazon-by-demographic-uk/
Harris Interactive. (2014). Share of users engaging with Amazon on social networks in the United Kingdom (UK) in January 2014, by demographic. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/305864/social-media-engagement-with-amazon-by-demographic-uk/
Harris Interactive. "Share of Users Engaging with Amazon on Social Networks in The United Kingdom (Uk) in January 2014, by Demographic." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 14 Mar 2014, /statistics/305864/social-media-engagement-with-amazon-by-demographic-uk/
Harris Interactive, Share of users engaging with Amazon on social networks in the United Kingdom (UK) in January 2014, by demographic ÌÇÐÄÆÆ½â°æ, /statistics/305864/social-media-engagement-with-amazon-by-demographic-uk/ (last visited July 26, 2026)
Share of users engaging with Amazon on social networks in the United Kingdom (UK) in January 2014, by demographic [Graph], Harris Interactive, March 14, 2014. [Online]. Available: /statistics/305864/social-media-engagement-with-amazon-by-demographic-uk/