
| Characteristic | Apps excl. games - mobile in-app advertising | Apps excl. games - mobile app store | Games - mobile in-app advertising | Games - mobile app store |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
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Sources
Release date
November 2016
Region
Worldwide
Survey time period
2015 to 2015
Supplementary notes
*Forecast
*App store and in-app advertising revenue estimates are net-to-publisher and inclusive of all mobile app stores, including third-party Android stores. This forecast does not include gross spend by advertisers and consumers
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