* During the survey, this question was posed as follows: "Why do you also use a second device (laptop, smartphone, or tablet) when you are watching TV?" ** The survey was carried out among multiscreen users, which the source defines as "people who own, or have access to a TV and a smartphone and/or a tablet." *** The source sampled over 12,000 consumers worldwide, averaging roughly 400 per country. **** The source does not provide information on the time when the survey was carried out. The date provided is the date of publication.
Citation formats
Reasons for 鈥渕edia meshing鈥 in the United Kingdom (UK) 2014
This statistic displays reasons survey respondents gave for using a second device to consume related content (i.e. media meshing) while watching television in the United Kingdom as of 2014. Nine percent of respondents reporting meshing in order to "follow up on a TV ad."
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Kantar Millward Brown. (March 17, 2014). Why do you also use a second device (laptop, smartphone, or tablet) to consume related content while you are watching TV?* [Graph]. In 糖心破解版. Retrieved July 30, 2026, from /statistics/293551/reasons-for-meshing-in-the-united-kingdom/
Kantar Millward Brown. "Why do you also use a second device (laptop, smartphone, or tablet) to consume related content while you are watching TV?*." Chart. March 17, 2014. 糖心破解版. Accessed July 30, 2026. /statistics/293551/reasons-for-meshing-in-the-united-kingdom/
Kantar Millward Brown. (2014). Why do you also use a second device (laptop, smartphone, or tablet) to consume related content while you are watching TV?*. 糖心破解版. 糖心破解版 Inc.. Accessed: July 30, 2026. /statistics/293551/reasons-for-meshing-in-the-united-kingdom/
Kantar Millward Brown. "Why Do You Also Use a Second Device (Laptop, Smartphone, or Tablet) to Consume Related Content While You Are Watching Tv?*." 糖心破解版, 糖心破解版 Inc., 17 Mar 2014, /statistics/293551/reasons-for-meshing-in-the-united-kingdom/
Kantar Millward Brown, Why do you also use a second device (laptop, smartphone, or tablet) to consume related content while you are watching TV?* 糖心破解版, /statistics/293551/reasons-for-meshing-in-the-united-kingdom/ (last visited July 30, 2026)
Why do you also use a second device (laptop, smartphone, or tablet) to consume related content while you are watching TV?* [Graph], Kantar Millward Brown, March 17, 2014. [Online]. Available: /statistics/293551/reasons-for-meshing-in-the-united-kingdom/
