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Showrooming behavior of online shoppers during the holiday season in the United States in 2013

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Source

Release date

January 2014

Region

United States

Survey time period

December 3 to 6, 2013

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

Online holiday shoppers

Method of interview

Online survey

Supplementary notes

During the survey, this question was posed as follows: "When shopping in a retail store for products where prices can be easily compared, please identify how often you exhibit or experience the stated behavior."

Citation formats

Showrooming behavior of holiday shoppers in the United States 2013

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 1, 2014
This survey shows the mobile device usage during US holiday shopping in December 2013. During a survey of online holiday shoppers, it was found that 46 percent of respondents had used a smartphone to make a purchase using a retailer's app. Tablet devices were most commonly used to browse websites in order to plan future purchases.
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