Those who downloaded 100% legal, 100% illgeal and a mix of legal and illegal film content online
Supplementary notes
* The original survey question was: "Assuming you saw a newly released film on an online service that you wanted to own. The film would be near-DVD quality, and you knew it was a reputable and reliable service. How likely would you be to download it if it was the following prices? " ** n (all 12+) = 5,444. Specific base sizes not provided.
Citation formats
Willingness to pay price point for digital film in the UK 2013, by legality group
This statistic displays the price points at which digital film consumers would be willing to pay for digital film content (a single full-length film) in the United Kingdom as of May 2013. Among those who consumed a mix of legal and illegal digital films, the price point was 4.51 British pounds for a single film.
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Ofcom, & Kantar. (September 11, 2013). Price point consumers were willing to pay for digital film in the United Kingdom (UK) as of May 2013, by legality group (in GBP)* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/291759/willingness-to-pay-price-point-for-digital-film-by-legality-group-in-the-uk/
Ofcom, und Kantar. "Price point consumers were willing to pay for digital film in the United Kingdom (UK) as of May 2013, by legality group (in GBP)*." Chart. September 11, 2013. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/291759/willingness-to-pay-price-point-for-digital-film-by-legality-group-in-the-uk/
Ofcom, Kantar. (2013). Price point consumers were willing to pay for digital film in the United Kingdom (UK) as of May 2013, by legality group (in GBP)*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/291759/willingness-to-pay-price-point-for-digital-film-by-legality-group-in-the-uk/
Ofcom, and Kantar. "Price Point Consumers Were Willing to Pay for Digital Film in The United Kingdom (Uk) as of May 2013, by Legality Group (in Gbp)*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Sep 2013, /statistics/291759/willingness-to-pay-price-point-for-digital-film-by-legality-group-in-the-uk/
Ofcom & Kantar, Price point consumers were willing to pay for digital film in the United Kingdom (UK) as of May 2013, by legality group (in GBP)* ÌÇÐÄÆƽâ°æ, /statistics/291759/willingness-to-pay-price-point-for-digital-film-by-legality-group-in-the-uk/ (last visited August 05, 2026)
Price point consumers were willing to pay for digital film in the United Kingdom (UK) as of May 2013, by legality group (in GBP)* [Graph], Ofcom, & Kantar, September 11, 2013. [Online]. Available: /statistics/291759/willingness-to-pay-price-point-for-digital-film-by-legality-group-in-the-uk/
