* Base varied by content type. ** The source estimated the volume and distribution of paid and free digital content consumption based upon survey responses. The source states: "the following table outlines total consumption volume estimates for each of the content types (in the past three months)." The respondents were questioned using online (CAWI) and face-to-face surveys.
Citation formats
Format distribution of media consumed in the UK in 2018, by type
This statistic displays the format distribution of media content consumed in the United Kingdom (UK), by media type, from March to May 2018. It was estimated by the source, that ** percent of music consumed during the period in consideration was consumed digitally, compared to ** percent of books.
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Ofcom, & Kantar. (July 4, 2018). Digital and physical share of media consumed in the United Kingdom (UK) as of May 2018, by type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/291497/format-distribution-of-media-content-consumed-united-kingdom-uk-by-type/
Ofcom, und Kantar. "Digital and physical share of media consumed in the United Kingdom (UK) as of May 2018, by type." Chart. July 4, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/291497/format-distribution-of-media-content-consumed-united-kingdom-uk-by-type/
Ofcom, Kantar. (2018). Digital and physical share of media consumed in the United Kingdom (UK) as of May 2018, by type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/291497/format-distribution-of-media-content-consumed-united-kingdom-uk-by-type/
Ofcom, and Kantar. "Digital and Physical Share of Media Consumed in The United Kingdom (Uk) as of May 2018, by Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Jul 2018, /statistics/291497/format-distribution-of-media-content-consumed-united-kingdom-uk-by-type/
Ofcom & Kantar, Digital and physical share of media consumed in the United Kingdom (UK) as of May 2018, by type ÌÇÐÄÆƽâ°æ, /statistics/291497/format-distribution-of-media-content-consumed-united-kingdom-uk-by-type/ (last visited July 30, 2026)
Digital and physical share of media consumed in the United Kingdom (UK) as of May 2018, by type [Graph], Ofcom, & Kantar, July 4, 2018. [Online]. Available: /statistics/291497/format-distribution-of-media-content-consumed-united-kingdom-uk-by-type/
