* Consumed includes streaming, accessing and downloading. Digital media includes: music, films, TV shows/programs, computer software, video games and e-books.
** Base of most recent survey wave (Wave 8). Base varied by wave: n (W2) = 4,728; n (W3) = 4,708; n (W4) = 4,673; n(W5) = 4,552, n(W6) = 4,670, n(W7) = 4,573. Online (CAWI) and face-to-face (CAPI) surveys were used. The source does not provide detailed information regarding the question. The chosen wording here might therefore differ slightly from the survey. Data for waves previous to Wave 8 published earlier by the source.
Citation formats
Digital media consumption in the United Kingdom (UK) 2012-2018, by frequency
The statistic presents data on digital media consumption among internet users in the United Kingdom (UK) as of eight survey waves running between August 2012 and May 2017. As of wave eight, ending March 2018, 58 percent of respondents reported ever having consumed media digitally, compared to 49 percent that reported having consumed digital media in the three months previous to survey.
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Ofcom, & Kantar. (July 4, 2018). Have you ever consumed digital media by downloading, streaming or accessing it online?* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/291256/digital-media-consumption-in-the-united-kingdom-by-frequency/
Ofcom, und Kantar. "Have you ever consumed digital media by downloading, streaming or accessing it online?*." Chart. July 4, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/291256/digital-media-consumption-in-the-united-kingdom-by-frequency/
Ofcom, Kantar. (2018). Have you ever consumed digital media by downloading, streaming or accessing it online?*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/291256/digital-media-consumption-in-the-united-kingdom-by-frequency/
Ofcom, and Kantar. "Have You Ever Consumed Digital Media by Downloading, Streaming or Accessing It Online?*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Jul 2018, /statistics/291256/digital-media-consumption-in-the-united-kingdom-by-frequency/
Ofcom & Kantar, Have you ever consumed digital media by downloading, streaming or accessing it online?* ÌÇÐÄÆƽâ°æ, /statistics/291256/digital-media-consumption-in-the-united-kingdom-by-frequency/ (last visited July 29, 2026)
Have you ever consumed digital media by downloading, streaming or accessing it online?* [Graph], Ofcom, & Kantar, July 4, 2018. [Online]. Available: /statistics/291256/digital-media-consumption-in-the-united-kingdom-by-frequency/
