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To what extent do you agree or disagree with the statement: "I hate the snobbery around premium brands"

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Source

Release date

March 2013

Region

United Kingdom

Survey time period

March 2013

Number of respondents

1,020*

Age group

18 years and older

Special properties

Adult shoppers

Method of interview

Online interview

Supplementary notes

* The source methodology states "20 adult shoppers took part in an online forum over a 3 day period. 1,000 adult shoppers took part in a quantitative interview online. In both phases our samples were nationally representative on age, gender, social grade and geography.

Citation formats

Premium brands: Shoppers' attitudes to brand snobbery in the United Kingdom (UK) 2013

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 24, 2014
This statistic shows the level at which survey respondents felt they liked or disliked snobbery around premium retail brands, according to a survey published March 2013. Of respondents, 10 percent disagreed and 2 percent strongly disgreed with the statement 'I hate the snobbery around premium brands'.
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