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King's gross bookings from 1st quarter 2012 to 4th quarter 2013, by region

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Source

Release date

February 2014

Region

Worldwide

Survey time period

1st quarter 2012 to 4th quarter 2013

Supplementary notes

The company defines gross bookings as the total amount paid by their users for virtual items and for access to skill tournaments. According to King Digital Entertainment, the company believes that this metric provides a meaningful measurement of their business performance during a particular period because it measures the total cash spend by their players in the period. Gross bookings is not computed in accordance with IFRS and, prior to June 2013, included amounts collected for advertising space sold.

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King's gross bookings as of 4th quarter 2013, by region

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