Total U.S. Multi-Outlet w/ C-Store (Supermarkets, Drugstores, Mass Market Retailers, Gas/C-Stores, Military Commissaries and Select Club & Dollar Retail Chains).
Figures have been rounded.
In 2019, Smirnoff Vodka accounted for volume sales of over ** cases in the United States, making it the leading brand of spirits in terms of unit sales in the country. Selling almost ** cases that year, Captain Morgan stood in third place.
Diageo
Founded in 1997, Diageo is a British alcoholic beverage company, which now owns a selection of spirit brands, including Smirnoff, Baileys, Captain Morgan, and J&B. In 2018, Diageo was among the top 50 fast moving consumer goods (FMCG) companies, with net sales amounting to just over U.S. dollars. This put the company in **** place, right between Reckitt Benckiser and General Mills.
Diageo in the U.S.
In the United States, Diageo plc was the leading supplier of scotch whiskey, as well as vodka in 2018. The alcoholic beverage company accounted for about ** percent of all scotch whiskey, and ** percent of all vodka volume sales in the United States that year. Additionally, Diageo was one of the top U.S. suppliers for rum and gin.
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Beverage Industry Magazine. (July 31, 2019). Unit sales of spirits in the United States in 2019, by brand (in thousand cases) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/281585/us-spirits-unit-sales-by-brand/
Beverage Industry Magazine. "Unit sales of spirits in the United States in 2019, by brand (in thousand cases)." Chart. July 31, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/281585/us-spirits-unit-sales-by-brand/
Beverage Industry Magazine. (2019). Unit sales of spirits in the United States in 2019, by brand (in thousand cases). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/281585/us-spirits-unit-sales-by-brand/
Beverage Industry Magazine. "Unit Sales of Spirits in The United States in 2019, by Brand (in Thousand Cases)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Jul 2019, /statistics/281585/us-spirits-unit-sales-by-brand/
Beverage Industry Magazine, Unit sales of spirits in the United States in 2019, by brand (in thousand cases) ÌÇÐÄÆƽâ°æ, /statistics/281585/us-spirits-unit-sales-by-brand/ (last visited July 24, 2026)
Unit sales of spirits in the United States in 2019, by brand (in thousand cases) [Graph], Beverage Industry Magazine, July 31, 2019. [Online]. Available: /statistics/281585/us-spirits-unit-sales-by-brand/
