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The Android smartphone operating system lost ground to iOS in the United States in the second half of 2019, falling from ** percent in *, to **** percent in December. Apple iOS’s market share grew by **** percent during the same period.

The rise of the smartphone

Smartphones have been around since the , but improvements in connection speed and the quality of devices has seen them become a part of daily life for an increasing number of people. The growth is expected to continue, with the number of smartphone users in the United States set to reach * million in 2024, an increase of million users from 2020 onwards.

The massive rise in smartphone popularity is also a driving factor in changing the media landscape. Apps such as YouTube and Facebook reach ** percent of the massive audience, making it a vital medium for media outlets and advertisers alike.

COVID-19: Market bouncing back

The coronavirus (***) pandemic had a significant impact on smartphone sales in the United States, both in terms of supply and demand. Early signs show that the market is bouncing back, with growth coming in the third quarter of 2020. The third quarter of 2020 is the only to demonstrate growth so far, with sales climbing ** percent.