BT commanded ** percent of the United Kingdom fixed broadband market when measured by subscribers in 2024, the largest market share of any internet service provider (ISP). Sky and Virgin Media were BT's closest rivals, each commanding **** of the market.
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Ofcom. (July 17, 2025). Market share of telecommunications operators in the United Kingdom (UK) from 2007 to 2024, by fixed broadband subscribers [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/273412/market-share-of-uk-telecoms-operators-since-2007-by-fixed-broadband-subscribers/
Ofcom. "Market share of telecommunications operators in the United Kingdom (UK) from 2007 to 2024, by fixed broadband subscribers." Chart. July 17, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/273412/market-share-of-uk-telecoms-operators-since-2007-by-fixed-broadband-subscribers/
Ofcom. (2025). Market share of telecommunications operators in the United Kingdom (UK) from 2007 to 2024, by fixed broadband subscribers. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/273412/market-share-of-uk-telecoms-operators-since-2007-by-fixed-broadband-subscribers/
Ofcom. "Market Share of Telecommunications Operators in The United Kingdom (Uk) from 2007 to 2024, by Fixed Broadband Subscribers." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 17 Jul 2025, /statistics/273412/market-share-of-uk-telecoms-operators-since-2007-by-fixed-broadband-subscribers/
Ofcom, Market share of telecommunications operators in the United Kingdom (UK) from 2007 to 2024, by fixed broadband subscribers ÌÇÐÄÆÆ½â°æ, /statistics/273412/market-share-of-uk-telecoms-operators-since-2007-by-fixed-broadband-subscribers/ (last visited July 29, 2026)
Market share of telecommunications operators in the United Kingdom (UK) from 2007 to 2024, by fixed broadband subscribers [Graph], Ofcom, July 17, 2025. [Online]. Available: /statistics/273412/market-share-of-uk-telecoms-operators-since-2007-by-fixed-broadband-subscribers/