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The global wellness economy was estimated at a value of around 6.7 trillion U.S. dollars in 2024. Of this revenue, over 1.3 trillion U.S. dollars was generated in personal care and beauty, while the global wellness tourism market was estimated at 894 billion U.S. dollars.

How much has the physical activity market grown in recent years?

As a main component of the wellness industry, the growth of the physical activity market has contributed to the overall increase in the wellness industry's market size. In 2024, the North American market for physical activity was the leading global region for the sector, making up over a third of the overall market share for the sector. 

In what region is wellness tourism most popular?

In 2024, Asia-Pacific stood out as the global leader in wellness tourism, with over 500 million trips recorded. Europe and North America secured the second and third positions, respectively. However, in terms of the number of spa facilities worldwide, Europe led the way, with approximately 7,000 more spas than Asia-Pacific.