Brand Finance defines 'brand' as "a marketing-related intangible asset including, but not limited to, names, terms, signs, symbols, logos, and designs, intended to identify goods, services or entities, creating distinctive images and associations in the minds of stakeholders, thereby generating economic benefits."
To calculate the brand value, the sources uses the Royalty Relief approach.
The brand value of the Spanish sports club FC Barcelona amounted to more than *** million U.S. dollars in early 2023, which is the lowest figure recorded since 2017. Though FC Barcelona is mostly known for its men's soccer team, the club is also involved in other sport disciplines.
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Brand Finance. (June 16, 2023). Brand value of FC Barcelona from 2011 to 2023 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/267292/fc-barcelona-brand-team-value/
Brand Finance. "Brand value of FC Barcelona from 2011 to 2023 (in million U.S. dollars)." Chart. June 16, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/267292/fc-barcelona-brand-team-value/
Brand Finance. (2023). Brand value of FC Barcelona from 2011 to 2023 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/267292/fc-barcelona-brand-team-value/
Brand Finance. "Brand Value of Fc Barcelona from 2011 to 2023 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jun 2023, /statistics/267292/fc-barcelona-brand-team-value/
Brand Finance, Brand value of FC Barcelona from 2011 to 2023 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/267292/fc-barcelona-brand-team-value/ (last visited July 19, 2026)
Brand value of FC Barcelona from 2011 to 2023 (in million U.S. dollars) [Graph], Brand Finance, June 16, 2023. [Online]. Available: /statistics/267292/fc-barcelona-brand-team-value/
