All who have paid to access online news in the past year
Method of interview
Online survey
Supplementary notes
During the survey, this question was posed as follows: "You said you have a subscription with at least one news provider, what were the three most important factors in taking/keeping an online news subscription in the first place (choose up to three)?"
Citation formats
Motivation to pay for digital news in the United Kingdom (UK) 2014
This statistic shows data on what motivated UK online news subscribers to first purchase and also keep their news subscription service, as of February 2014. During the survey, some 55 percent of respondents reported staying with their online news subscription service because it offered a broad range of news coverage.
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Reuters Institute for the Study of Journalism. (June 11, 2014). What were the three most important factors in taking/keeping an online news subscription in the first place?* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/262990/motivation-to-pay-for-digital-news-in-the-future-in-the-uk/
Reuters Institute for the Study of Journalism. "What were the three most important factors in taking/keeping an online news subscription in the first place?*." Chart. June 11, 2014. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/262990/motivation-to-pay-for-digital-news-in-the-future-in-the-uk/
Reuters Institute for the Study of Journalism. (2014). What were the three most important factors in taking/keeping an online news subscription in the first place?*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/262990/motivation-to-pay-for-digital-news-in-the-future-in-the-uk/
Reuters Institute for the Study of Journalism. "What Were The Three Most Important Factors in Taking/Keeping An Online News Subscription in The First Place?*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jun 2014, /statistics/262990/motivation-to-pay-for-digital-news-in-the-future-in-the-uk/
Reuters Institute for the Study of Journalism, What were the three most important factors in taking/keeping an online news subscription in the first place?* ÌÇÐÄÆƽâ°æ, /statistics/262990/motivation-to-pay-for-digital-news-in-the-future-in-the-uk/ (last visited August 02, 2026)
What were the three most important factors in taking/keeping an online news subscription in the first place?* [Graph], Reuters Institute for the Study of Journalism, June 11, 2014. [Online]. Available: /statistics/262990/motivation-to-pay-for-digital-news-in-the-future-in-the-uk/
