The statistic shows radio's average reach during television's primetime in the United States as of December 2016, broken down by age and gender. According to the data, radio reaches **** percent of all women 65 years and older during television's primetime.
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Radio Advertising Bureau. (February 1, 2017). Radio reach during TV's primetime in the United States as of December 2016, by age and gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/252212/radios-reach-during-tvs-primetime-in-the-us-by-age-and-gender/
Radio Advertising Bureau. "Radio reach during TV's primetime in the United States as of December 2016, by age and gender." Chart. February 1, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/252212/radios-reach-during-tvs-primetime-in-the-us-by-age-and-gender/
Radio Advertising Bureau. (2017). Radio reach during TV's primetime in the United States as of December 2016, by age and gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/252212/radios-reach-during-tvs-primetime-in-the-us-by-age-and-gender/
Radio Advertising Bureau. "Radio Reach during Tv's Primetime in The United States as of December 2016, by Age and Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Feb 2017, /statistics/252212/radios-reach-during-tvs-primetime-in-the-us-by-age-and-gender/
Radio Advertising Bureau, Radio reach during TV's primetime in the United States as of December 2016, by age and gender ÌÇÐÄÆƽâ°æ, /statistics/252212/radios-reach-during-tvs-primetime-in-the-us-by-age-and-gender/ (last visited August 01, 2026)
Radio reach during TV's primetime in the United States as of December 2016, by age and gender [Graph], Radio Advertising Bureau, February 1, 2017. [Online]. Available: /statistics/252212/radios-reach-during-tvs-primetime-in-the-us-by-age-and-gender/
