| Characteristic | Share of respondents |
|---|---|
| Is more portable than a laptop | 58% |
| Is the latest innovation in consumer electronics | 34% |
| Is more functional than a mobile phone | 32% |
| Provides an additional computing device in the home at a lower cost than a desktop or a laptop | 28% |
| Is replacing your current desktop or laptop | 24% |
| Is quicker to start than a desktop or laptop | 18% |
| Is easy to use for the whole family | 16% |
| Is more fun to use than a desktop/laptop | 15% |
| Is less expensive than a desktop/laptop | 9% |
| Enables you to use more apps than a desktop/laptop | 9% |
| Is considered as trendy by your family and friends | 7% |
| Is replacing a netbook | 7% |
| Is replacing an e-reader | 6% |
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Source
Source
Release date
August 2012
More information
Region
Worldwide
Survey time period
September 2011
Number of respondents
10,000 respondents
Age group
18 years and older
Method of interview
Computer-assisted telephone interviews (CATI)
Supplementary notes
The 2012 Consumer Electronics Report is based on a September 2011 survey of more than 10,000 consumers across 10 countries. The countries include; Brazil, China, France, Germany, India, Japan, Russia, South Africa, Sweden, and the United States. 1,000 respondents were surveyed in each country.
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