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Gross expenditure on in-app advertising and mobile app stores worldwide in 2016, 2017 and 2021 (in billion U.S. dollars)

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Source

Release date

June 2017

Region

Worldwide

Survey time period

2016

Supplementary notes

*Forecast
Gross advertiser spend within apps and gross consumer spend

Citation formats

Global in-app advertising and app store gross spend 2016, 2017 & 2021

Published by
Christy Tila,
Jun 27, 2017
This statistic presents the worldwide in-app advertising and app store spending in 2016, 2017 and 2021. In 2016, gross advertiser spend within apps amounted to **** billion U.S. dollars and is projected to reach billion U.S. dollars in 2021.
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