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As of January 2025, the success rate of fully funding a project on Kickstarter stood at percent. This means that more than four out of ten projects on the platform achieved their funding goals, while less than six out of ten fell short of securing the necessary backing.

More about Kickstarter

Kickstarter is an American-based crowdfunding platform that was created in 2009 and has reportedly received pledges worth over *** billion U.S. dollars as of January 2025. The company focuses on creative projects and functions on a reward-based system, where backers of a project are promised a little something in return for their financial contribution, such as personalized merchandise, invitations to events, public acknowledgement or updates regarding the project’s development. Kickstarter also applies one of two types of reward-based crowdfunding, namely 'All-or-Nothing' support, where project initiators set a funding goal and receive the donations only if the goal is reached, as opposed to 'Keep-it-All,' the funding model used by other platforms, where the money raised is kept regardless of whether it meets the funding goal.

Which are Kickstarter's most popular projects?

As of January 2025, the most popular category of projects featured on Kickstarter was games, with roughly **** billion U.S. dollars pledged. Design projects were the second most funded, followed by technology and film and video. One of the most funded games in early 2025 was Exploding Kittens, a card game designed by Elan Lee, Shane Small and comic creator Matthew Inman. Their initial funding goal was only 10,000 U.S. dollars, which was reached within eight minutes. Exploding Kittens received over *** million U.S. dollars in pledges from more than *** backers in less than a month, making it one of the most successful Kickstarter campaigns of all time.