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At the end of August 2014, the Coolest Cooler finished its Kickstarter campaign with more than million U.S. dollars in project funding. Until then, the Pebble e-paper watch had held the title for the highest-funded project on the crowdfunding website, with million U.S. dollars. In March 2015, Pebble's second smartwatch project completed its crowdfunding and publicity run with million dollars raised in Kickstarter pre-order funding, becoming the most successful Kickstarter project as of July 2021. However, in 2022, the crowdfunding project Surprise! Four Secret Novels by Brandon Sanderson raised nearly ** million U.S. dollars - more than twice as much as Pebble Time - making it the most funded Kickstarter project up until July 2025. It was dethroned by eufyMake E1: the First Personal 3D-Texture UV printer, which pledged a total of billion U.S. dollars. 

Kickstarter and crowdfunding

Founded in 2009, Kickstarter has become one of the most prolific crowdfunding platforms worldwide. The site enables creators to generate funding for their projects, bypassing traditional avenues of investment and opening the market for niche productions. Each project has a deadline, and if the pre-set funding goal is not met, no funds are collected. Until October 2012, the website required projects to be based in the United States, before expanding to the United Kingdom and later Canada in September 2013. Project backers do not have to reside in the United States.

Most popular categories

Kickstarter offers a diverse range of project categories, enticing creative ventures from all walks of life. With an approximate success rate of ** percent, the platform empowers innovators to transform their dreams into reality. Among these categories, games reign supreme as the most popular, with more than *** billion U.S. dollars pledged in 2024. Design and technology were also among the more popular categories on the platform.