Bank Transfer Day (BTD) was created by Los Angeles-based art gallery owner, Kristen Christian, who encouraged other consumers to abandon their banks in favor of smaller, not-for-profit credit unions.
Includes boards, blogs, blog comments, videos/images, Facebook, and Twitter.
Note: Sentiment is interpreted from the perspective of the banks. A message indicating pro-bank transfer day and anti-banks is scored as negative.
Citation formats
Social media users' sentiment towards U.S. banks on Bank Transfer Day 2011
This survey is an observation of the online buzz surrounding the Bank Transfer Day event on November 5, 2011. From , 2011 to , 2011, ** percent of buzz generated on social media sites was negative towards the "big" U.S. banks.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Nielsen. (November 30, 2011). Sentiments expressed towards U.S. banks via social media buzz surrounding Bank Transfer Day 2011 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/209066/social-media-sentiment-towards-us-banks-on-bank-transfer-day/
Nielsen. "Sentiments expressed towards U.S. banks via social media buzz surrounding Bank Transfer Day 2011." Chart. November 30, 2011. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/209066/social-media-sentiment-towards-us-banks-on-bank-transfer-day/
Nielsen. (2011). Sentiments expressed towards U.S. banks via social media buzz surrounding Bank Transfer Day 2011. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/209066/social-media-sentiment-towards-us-banks-on-bank-transfer-day/
Nielsen. "Sentiments Expressed towards U.S. Banks via Social Media Buzz Surrounding Bank Transfer Day 2011." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Nov 2011, /statistics/209066/social-media-sentiment-towards-us-banks-on-bank-transfer-day/
Nielsen, Sentiments expressed towards U.S. banks via social media buzz surrounding Bank Transfer Day 2011 ÌÇÐÄÆƽâ°æ, /statistics/209066/social-media-sentiment-towards-us-banks-on-bank-transfer-day/ (last visited August 04, 2026)
Sentiments expressed towards U.S. banks via social media buzz surrounding Bank Transfer Day 2011 [Graph], Nielsen, November 30, 2011. [Online]. Available: /statistics/209066/social-media-sentiment-towards-us-banks-on-bank-transfer-day/
