Before the outbreak of the pandemic, alcohol sales in the United States had been rising for years. 2020 was a sharp reversal of this trend. In 2022, sales of alcoholic beverages finally reached and surpassed pre-pandemic levels at billion U.S. dollars.
Where is the growth coming from?
If we look at the different segments within the alcoholic beverage industry, we see that beer has been losing market share to spirits and to a lesser extent wine. Since 2010, spirits have gathered an additional **** percent of the alcohol market while beer has lost nearly the same amount over that time. The rise in total alcohol sales might then be explained by this shift towards spirits, where in 2022 “all categories saw positive growth.
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Beverage Information Group. (September 30, 2023). Total alcoholic beverage sales in the United States from 2006 to 2022 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/207936/us-total-alcoholic-beverages-sales-since-1990/
Beverage Information Group. "Total alcoholic beverage sales in the United States from 2006 to 2022 (in million U.S. dollars)." Chart. September 30, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/207936/us-total-alcoholic-beverages-sales-since-1990/
Beverage Information Group. (2023). Total alcoholic beverage sales in the United States from 2006 to 2022 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/207936/us-total-alcoholic-beverages-sales-since-1990/
Beverage Information Group. "Total Alcoholic Beverage Sales in The United States from 2006 to 2022 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Sep 2023, /statistics/207936/us-total-alcoholic-beverages-sales-since-1990/
Beverage Information Group, Total alcoholic beverage sales in the United States from 2006 to 2022 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/207936/us-total-alcoholic-beverages-sales-since-1990/ (last visited July 24, 2026)
Total alcoholic beverage sales in the United States from 2006 to 2022 (in million U.S. dollars) [Graph], Beverage Information Group, September 30, 2023. [Online]. Available: /statistics/207936/us-total-alcoholic-beverages-sales-since-1990/
