
Conor Stewart
Research expert covering health & pharmaceuticals in the UK & Europe
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In 2025, the alternative healthcare provider market in the United States was reported to be worth ** billion U.S. dollars. The term alternative medicine means any form of medicine that is outside the mainstream of western or conventional medicine as practiced by the majority of physicians, in hospitals, etc. Well-known examples of alternative medicine are: homeopathy, osteopathy, and acupuncture.
Public opinion around using alternative medicine in the United States has generally been positive. A majority of men and women in the United States has reported that they were open-minded about using alternative medicine. By political affiliation, public opinion on using alternative medicine doesn’t shift dramatically either, as more than ** percent of both Republican and Democrat voters among adults, respectively, agreed that alternative medicine is a good supplement to cancer treatment.
Opinions about alternative medicine in Europe vary significantly from country to country. In France, a large majority of the population stated that they had an overall good image of alternative therapy. Similarly, in the United Kingdom, osteopathy was generally viewed as definitely or possibly an effective treatment for different illnesses. However, in Germany, a vast majority of adults stated that they still prefer traditional medicine over alternative medicine.
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.