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Factors that would give consumers more confidence in the use of AI in the insurance industry in Europe in 2026

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Sources

Release date

May 2026

Region

Europe, France, Germany, Spain, United Kingdom

Survey time period

13.01.2026 - 22.01.2026

Number of respondents

4,004 respondents

Age group

18 years and older

Special properties

Insurance consumers who have bought or renewed a general insurance product or made a claim under it in the last 12 months

Citation formats

Factors increasing comfort with AI in insurance among European consumers 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 4, 2026

According to a survey from 2026, roughly a of UK insurance consumers said that "the ability to refer the decision to a human operator if I disagreed with it" would increase their confidence in the use of AI in the insurance industry. Overall, UK insurance consumers were most skeptical of AI use.

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