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Impact of artificial intelligence (AI) on organizational measures in enterprises worldwide in 2025

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Release date

April 2026

Region

Worldwide

Survey time period

2025

Supplementary notes

Figures include only respondents whose organizations regularly used AI in at least one business function.

Citation formats

AI impact on organizational measures in companies worldwide 2025

Published by
Petroc Taylor,
Jun 8, 2026

According to a 2025 survey of organizations regularly using AI in at least one business function, innovation was the measure most commonly improved by AI, cited by ** percent of respondents. Employee satisfaction, customer satisfaction, and competitive differentiation followed at ** percent each. Financial and market outcomes saw lower improvement rates (profitability at ** percent, organic revenue growth at ** percent, and change in market share at ** percent) and correspondingly higher shares of uncertainty, suggesting these benefits are harder for organizations to quantify.

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