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Smartphone average selling price (ASP) in Europe from 1st quarter 2022 to 1st quarter 2026

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Release date

May 2026

Region

Europe

Survey time period

Q1 2022 to Q1 2026

Supplementary notes

Excluding Russia.

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Smartphone ASP in Europe Q1 2022-Q1 2026

Published by Thuy D., May 28, 2026

From the first quarter 2022 to the first quarter 2026, the average selling price (ASP) of smartphones in Europe (excluding Russia) rose overall from *** euros to a record-high *** euros, despite several interim fluctuations. The price peaked in the fourth quarter 2023 and the fourth quarter 2024 at *** and *** euros, respectively, dipped to *** euros in the second quarter 2025, and then climbed sharply again through late 2025 and early 2026.

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