Ranking of retail brands offering the best omnichannel customer experience in Europe in 2018, according to the share of customer experience principles and criteria met*
Characteristic
Share of customer experience criteria met
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Denmark, France, Germany, Netherlands, Norway, Sweden, United Kingdom
Survey time period
February 2018
Number of respondents
145 signs
Special properties
retail business signs in seven European countries**
Supplementary notes
* This benchmark (145 brands in seven European countries) is based on eight principles of omnichannel, which are the foundations of a frictionless customer experience. As part of this audit, the Practicology team analyzed the performance of mobile sites, made service requests, created customer accounts, subscribed to newsletters and offers, and then visited physical stores.
** United Kingdom, France, Netherlands, Sweden, Norway, Denmark, Germany
Citation formats
Best Omnichannel Customer Experience Brands in Europe 2018
This statistic presents a ranking of retail brands offering the best omnichannel customer experience in seven European countries in 2018. We learn that the Dutch company Bever, specializing in the sale of hiking equipment, ranked first by adhering to nearly ** percent of the principles of the omnichannel customer experience.
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Think with Google. (February 1, 2018). Ranking of retail brands offering the best omnichannel customer experience in Europe in 2018, according to the share of customer experience principles and criteria met* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1644279/omnichannel-customer-experience-best-brands-in-europe-2018/
Think with Google. "Ranking of retail brands offering the best omnichannel customer experience in Europe in 2018, according to the share of customer experience principles and criteria met*." Chart. February 1, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1644279/omnichannel-customer-experience-best-brands-in-europe-2018/
Think with Google. (2018). Ranking of retail brands offering the best omnichannel customer experience in Europe in 2018, according to the share of customer experience principles and criteria met*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1644279/omnichannel-customer-experience-best-brands-in-europe-2018/
Think with Google. "Ranking of Retail Brands Offering The Best Omnichannel Customer Experience in Europe in 2018, According to The Share of Customer Experience Principles and Criteria Met*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Feb 2018, /statistics/1644279/omnichannel-customer-experience-best-brands-in-europe-2018/
Think with Google, Ranking of retail brands offering the best omnichannel customer experience in Europe in 2018, according to the share of customer experience principles and criteria met* ÌÇÐÄÆƽâ°æ, /statistics/1644279/omnichannel-customer-experience-best-brands-in-europe-2018/ (last visited July 31, 2026)
Ranking of retail brands offering the best omnichannel customer experience in Europe in 2018, according to the share of customer experience principles and criteria met* [Graph], Think with Google, February 1, 2018. [Online]. Available: /statistics/1644279/omnichannel-customer-experience-best-brands-in-europe-2018/
