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Share of consumers who have already purchased clothing not belonging to their gender identity by country in 2022

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Source

Release date

2022

Region

Australia, Denmark, Finland, France, Germany, Italy, Norway, Poland, Portugal, Spain, Sweden, United Kingdom, United States

Survey time period

May - August 2022

Number of respondents

8,114 respondents

Age group

18 years and older

Citation formats

Share of consumers who practiced gender-fluid fashion by country in 2022

Published by
Bruna Rocco,
Jan 8, 2026
This chart shows the percentage of consumers who have already purchased clothing not belonging to their gender identity in 2022 by country. ** percent of clothing consumers in France have already bought clothing of a different gender than their identity. This figure rises to ** percent for Americans.

Gender-fluid fashion is a movement that considers clothing not to belong to a single gender but to be unisex and non-binary.
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Topics

Fashion in GermanyApparel market in the U.S.Apparel industry in ChinaFashion e-commerce in the United KingdomSecond-hand and vintage fashion in Germany
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* For commercial use only

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Always free
Access limited to Free Statistics. Premium Statistics are not included.
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For single users
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per month, billed annually 1
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For teams of up to 99 users
Talk to sales for pricing
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