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Share of European consumers making multichannel purchases of clothing items between 2007 and 2017*

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Source

Release date

June 2018

Region

EU

Survey time period

2007 - 2017

Supplementary notes

* The data comes from the "GFK Consumer Panel Fashion." The source adds: "basis: purchasers; in contrast to the data at the European level, the data for Germany from GfK's fashion consumer panel includes not just clothing and shoes, but also home textiles."

Citation formats

European consumers making multichannel clothing purchases 2007-2017

Published by
Bruna Rocco,
Jan 8, 2026
This chart illustrates the share of European consumers making multichannel purchases of clothing items between 2007 and 2017. It shows that the share of European consumers purchasing clothing through this consumption method consistently increased during this period, reaching ** percent in 2017.
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