T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
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Region
United States
Survey time period
2023
Special properties
supermarkets and grocery stores excluded (grocery delivery)
Supplementary notes
The total sum of the percentages may differ from 100 percent due to rounding.
The Electronic Services Online Food Delivery market segment includes the revenue and user development of two different prepared meal delivery service solutions: (1) Restaurant-to-Consumer Delivery and (2) Platform-to-Consumer Delivery. Revenues include the gross merchandise value (GMV), which is defined as the total value in U.S. dollars of merchandise/food sales made through the online food delivery marketplace. Online food delivery comprises services that deliver prepared meals and food ordered online for direct consumption. The Restaurant-to-Consumer Delivery segment includes meal delivery carried out directly by restaurants. Orders can be placed through platforms (e.g., Delivery Hero, Just Eat) or directly via a restaurant’s website (e.g., Domino's). The Platform-to-Consumer Delivery market segment focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily offer home delivery themselves. In this case, the platform (e.g., Deliveroo) handles the delivery process. Phone orders, unpackaged food for immediate consumption, and unprocessed or prepared foods (e.g., HelloFresh) are not included.
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